Digital branding opportunities
Tab 3.1 – Digital Platform Banner
| Products | Type | ESOP Product Code | Description | Product Advertising permitted | Accrued Points |
|---|---|---|---|---|---|
|
Carousel Banner – Digital Platform & EAACI Event Mobile App |
Non-Exclusive | ADV2X.08.01 Event Mobile App / ADV2X.08.02 Digital platform | Promote your session programmes or exhibitor profile within the EAACI Event Mobile App and/or on the Event Digital Platform. The EAACI Event Mobile App and Digital platform are both key vehicles for delivering programme and other important information to delegates. The banner rotates on a sequence timer. Specifically On the Mobile Event App the user arrives at the home screen of the event after an entire rotation of banners is complete. Your banner can also be added as a favourite by the user. | No | 2 |
Tab 3.2 – Direct Delegate Advertising
| Products | Type | ESOP Product Code | Description | Product Advertising permitted | Accrued Points |
|---|---|---|---|---|---|
|
Push (pop-up) notifications – Digital Platform & EAACI Event Mobile App |
Non Exclusive | ADV2X.07.01 Event Mobile App / ADV2X.07.02 Digital Platform | Promote your session programmes or exhibitor profile within the EAACI Event Mobile App and/or on the Event Digital Platform. The EAACI Event Mobile App and Digital platform are both key vehicles for delivering programme and other important information to delegates. EAACI will send a notification (for example 50 – 60 minutes prior to your symposium) to all delegates using the EAACI Hybrid Congress 2021 Mobile App or the Event Digital Platform. This notification will include the company name, timing, session room and the symposium title. Mobile Event App – If the delegate has agreed to receive push notifications, the message will pop-up directly on the lock screen. All other delegates will be able to see the message within the EAACI events app under “Latest News”. Digital Platform – The delegate will be able to see notifications only if his is currently browsing the digital platform. If he will miss or skip a notification, he will be able to browse them all from the notification area indicated in the top right corner of his browser. EAACI will enable a pop-up notification (modal window) on delegate’s browsers. Technical term: Modal window, is a window that forces the user to interact with it. | No | 2 |
| Non Exclusive | ADV2X.11.01 & ADV2X.11.02 | Promote your session programmes or company activities with a dedicated eBlast to all congress participants. Please note: one email per Industry sponsor is sent per day. | Yes | 6 |
Tab 3.3 – Digital Publications
| Products | Type | ESOP Product Code | Description | Product Advertising permitted | Accrued Points |
|---|---|---|---|---|---|
|
e-Final Programme – full page / half page |
Non Exclusive | ADV2X.01 | Your full/half-page advertisement will be included in the e-Final Programme will be made available on the EAACI website and for PDF-Download on the EAACI Hybrid Congress digtial platform. | No | 1 |
Tab 3.4 – Auxiliary Digital Advertising
| Product | Type | ESOP Product Code | Description | Product Advertising permitted | Accrued Points |
|---|---|---|---|---|---|
| Exclusive | ADV2X.12 | The EAACI Events Mobile App is an innovative tool that redefines the way you visit and experience the Event. Using the Mobile App, the delegates can explore the event programme and exhibition & sponsorship information which includes other interactive features such as sliding images, carousel ads together with a detailed company description, promotion of your industry sessions, booth & website. | No | 8 | |
| Non Exclusive | ADV2X.05 | Sponsors have the possibility to add a company logo and up to three different images in their company editorial profile in the EAACI Event Mobile App. The profile is accessible via the exhibitor and sponsor list in the industry section of the EAACI Event Mobile App. | No | 0 | |
| Non Exclusive | ADV2X.06 | The EAACI symposia programme information will be accessible in the industry section of the EAACI Event Mobile App and Digital Platform under the category “Industry Programme”. Highlight your session by adding a star symbol and your company logo. Logo not normally included in a sponsors listing (with the exception of EAACI Founder Sponsors) | No | 0 | |
| EAACI Knowledge Hub Advertising | Non Exclusive | EKH2X.01 | The EAACI Knowledge Hub is the central platform that directs all stakeholders to EAACI Scientific resources. From webinars, abstracts, e-posters, and presentations of all EAACI events to all books, guidelines and EAACI position papers. It is an essential resource for scientists, researchers and Allergy Professionals all over the world. The EAACI Knowledge Hub has over 70’000 annual visits and more than 10’000 users . | No | 3 |