Join us for another year in raising global awareness for anaphylaxis: “Know the signs, Take action”

Join us for another year in raising global awareness for anaphylaxis: “Know the signs, Take action”.

Following the success of last year’s first edition, EAACI proudly launches the second Anaphylaxis Awareness Day — a global initiative to raise public understanding of anaphylaxis, a severe and potentially life-threatening allergic reaction.

This year, our campaign continues to highlight the importance of recognition, prevention, and preparedness, while empowering individuals, families, and healthcare professionals with up-to-date scientific information and practical resources.

What is Anaphylaxis?

Anaphylaxis is a severe allergic reaction that requires immediate medical intervention. It can be triggered by allergens such as specific foods, insect stings, medications, or latex. Affecting around 1-2% of the global population, anaphylaxis poses a growing public health risk. Without swift treatment, such as administering adrenaline, the consequences can be life-threatening.

Why EAACI Anaphylaxis Awareness Day?

Despite the increasing prevalence of anaphylaxis, many people lack the knowledge to recognize or respond effectively to an anaphylactic reaction. Anaphylaxis Awareness Day aims to address this knowledge gap by focusing on five key areas:

• Educating the Public: Raising awareness of anaphylaxis symptoms and encouraging quick recognition and response.
• Promoting Prevention: Highlighting the importance of allergen avoidance and personalized action plans for those at risk.
• Training Emergency Responders: Ensuring caregivers, teachers, and first responders are equipped to handle anaphylaxis.
• Supporting Those Affected: Sharing the personal stories of those living with severe allergies to foster empathy and community support.
• Advocating for Better Resources: Calling for improved access to emergency medications, clearer allergen labeling, and stronger support systems in public places, schools and workplaces.

EAACI Members Speak Out

A series of short videos featuring EAACI experts and members sharing their insights on:

• Recognising and managing anaphylaxis
• Supporting patients and families
• The importance of global awareness, research, and collaboration

These videos highlight the dedication of the allergy community to make every moment count when it comes to saving lives

Promotional Kit 2025

EAACI Anaphylaxis Awareness Day offers a unique opportunity to unite voices worldwide in raising awareness about anaphylaxis. Our Promotional kit 2025 is designed to help you make a meaningful impact by providing ready-to-use resources that inspire, inform, and encourage positive change in your community.

This toolkit is your starting point for amplifying Anaphylaxis Awareness Day across your networks, from social media channels like X, Instagram, Facebook, and LinkedIn, to newsletters, mailers, and internal communications. Each resource is crafted to empower you in promoting awareness, spreading knowledge, and supporting those affected by anaphylaxis.

Download the materials, and start sharing the message today!

Partner with us: Personalise your awareness efforts

Make your support for EAACI’s Anaphylaxis Awareness Day uniquely yours.

We are excited to offer National Allergy and Immunology Societies, Patient Organisations Committee Members, universities and institutions the opportunity to customise EAACI’s campaign materials by adding their own logos. This personalised approach allows you to demonstrate your organisation’s commitment to raising awareness about anaphylaxis while amplifying the message in a way that resonates with your community.

National Allergy and Immunology Societies and Patient Organisations Committee Members will receive a separate link to translate the campaign materials into their local language and adapt them for national use.

EAACI Anaphylaxis Patient Guide

Continue learning with the EAACI Anaphylaxis Patient Guide, based on the latest EAACI Guidelines.
This free resource helps patients, families, and the public understand anaphylaxis, recognise its symptoms, and take effective action.

What’s inside:

• Understanding Anaphylaxis: Learn what anaphylaxis is, its causes, and why immediate action is crucial.
• Recognizing the symptoms: A detailed overview of the signs of an anaphylactic reaction to help you respond swiftly.
• Preventive measures: Tips on avoiding triggers and being prepared with an action plan.
• Emergency management: Step-by-step guidance on using adrenaline auto-injectors and what to do in a crisis.
• Support and resources: Empowering patients to navigate life with severe allergies confidently.

This guide is available as a free download and is tailored to provide easy-to-follow information for patients, caregivers, and the general public. It serves as an essential resource to complement the efforts of healthcare professionals in managing this life-threatening condition.

Download the EAACI Anaphylaxis Patient Guide now and take the first step toward better understanding and preparedness.

New Educational Tools for 2025

To enhance this year’s campaign, EAACI introduces a new suite of educational materials and digital resources, created to engage and inform audiences across all platforms.

These visual and informative posts are designed to raise awareness, educate, and inspire action across different audiences, ensuring that everyone — from the general public to policymakers — understands their role in preventing and managing anaphylaxis.

The materials include dedicated content for:

• Patients & the General Public: Clear, accessible information on recognising symptoms, avoiding triggers, and acting quickly in case of an emergency.

• Healthcare Professionals: Practical insights and reminders on diagnosis, emergency response, and best practices for patient communication and follow-up.

• Healthcare Institutions & Policy Makers: Messages focused on creating safer environments, ensuring access to life-saving medication, and promoting national and institutional preparedness.

These carousels are designed for easy sharing across all major platforms — X (Twitter), Instagram, LinkedIn, and Facebook — to help spread knowledge and awareness widely.

Together with the resources launched in 2024, these new materials expand EAACI’s ongoing commitment to building a lasting foundation of awareness and education around anaphylaxis. Each year, we continue to strengthen this initiative, reaching more audiences and empowering communities to act swiftly and confidently when it matters most.

See the materials from the first edition!